Nano Particles and Top Five List of 2011

Hi Everyone,

Just wanted to spread the word on the latest study performed by scientists in Switzerland and Australia. Many still question the safety of certain nano particles, including those that involve our sunscreen ingredients such as Titanium Dioxide and Zinc Oxide.

As some may remember, I reported on the EPA findings as they related to many versions of Titanium Dioxide and the information was quite telling, basically finding it quite safe for topical application. For those that missed these articles, they are provided in the links below:

Titanium Dioxide In Mineral Makeup, The EPA Final Report?
Does Titanium Dioxide Cause Free Radical Damage?

Well now it seems we can breathe easier when it comes to nano size Zinc Oxide as well. Even though we don't use nano particles in our mineral makeup products, the concern that so many have and those that wish to continue to spread fear about this, the science stares us squarely in the face. As I have tried to convey for several years based on past scientific studies, nano particles do not penetrate into the skin and are not absorbed by the body as many of the watchdog groups wish us to believe. This latest research only provides more concrete proof of the safety of these ingredients.

Clicking on the link below will provide the full article.

Scientists assess safety of nanoparticles in sunscreen using laser imaging

In Summary: Scientists in Switzerland and Australia have developed a way to optically test the concentration of zinc oxide at different skin depths using laser imaging in an attempt to answer safety questions over nanoparticles used in sunscreen.

Now For More Great News

Our mineral makeup foundation was listed in the Top Five list for 2011 for best foundation in Truth In Aging magazine. Needless to say, I was pleasantly surprised and honored by their recognition of our minerals. Furthermore, the samples of our products were not provided "Gratis", but were purchased by one of the authors unbeknownst to us, which of course makes the review all the more fantastic, clearly showing no bias toward our products, and that I LOVE!

The excerpt reads: Sterling Minerals Rose Petal Foundation ($25 from Sterling Minerals). Beloved by Julie Kay, Sterlings loose mineral foundation promises to never streak, fade, slide or maximize your wrinkles. Although I'm not a big fan of mineral powders, I tried this out and found that it does live up to its promises. Light deflecting boron nitride and rice starch trick the eye, while the ingredients are friendly to sensitive skins.

For the complete article you can view it at Five Best Foundations, plus clicking on links will take you to past articles written about our products and to tell you little bit about the author and tester extraordinaire.

Thanks Ladies and to Truth In Aging for still loving Sterling Minerals products, even two years later.

Minor correction on ingredients that they listed for accuracy and to clarify we have 3 formulas:

Dewy Rose Petal™ – Ingredients: Titanium Dioxide, Zinc Oxide, Oryza Sativa (Rice) Starch, Boron Nitride, Methicone, Mica, Kaolin Clay, Simmondsia Chinensis (Jojoba) Seed Oil, Allantoin, Iron Oxides [CI 77491, CI 77492, CI 77499], Ultramarines [CI 77007].

Delicate Rose Petal™ – Ingredients: Zinc Oxide, Titanium Dioxide, Oryza Sativa (Rice) Starch, Boron Nitride, Methicone, Mica, Simmondsia Chinensis (Jojoba) Seed Oil, Allantoin, Iron Oxides[CI 77491, CI 77492, CI 77499], Ultramarines[CI 77007].

Velvet Rose Petal™ – Ingredients: Titanium Dioxide, Zinc Oxide, Oryza Sativa (Rice) Starch, Boron Nitride, Kaolin Clay, Methicone, Mica, Simmondsia Chinensis (Jojoba) Seed Oil, Allantoin, Iron Oxides [CI 77491, CI 77492, CI 77499] , Ultramarines [CI 77007].

Well that's it for our science update and exciting business news. Hope everyone is enjoying the Holiday Season.

Cheers!